After reading the promotional material for Nike’s new Kobe Bryant “Beethoven” shoe (see Thursday’s post), and especially trying to parse a sentence such as, “The grey color of this colorway represents Beethoven’s timeless quality,” I was reminded of a basic copy-writing rule: keep it simple.
For example, I asked oboist Phil Ross about his hot picks for the upcoming season. He needed to look no further than the program for Opening Weekend: David Robertson conducting Brahms’ Piano Concerto No. 1 with Yefim Bronfman, Vaughan Williams’ The Lark Ascending with Erin Schreiber, and Nielsen’s Symphony No. 4, “The Inextinguishable.” Ross wrote: “Well, the first concert looks pretty damn good. I’d pay good money to hear each piece, let alone all on one program!”
Single tickets go on sale Monday. Pay your good money for some pretty damn good concerts. You can’t go wrong. It’s simple.